Trial lecture for appointment as associate professor - Leif-Magnus Jensen

Welcome to attend to Leif-Magnus Jensen's trial lecture for appointment as associate professor on February 25th, 1 pm - 2 pm in E1405, JTH!

The lecture's title is: Broadening distribution – new challenges and new research

Abstract

The new distribution reality challenges the received view of distribution as simply moving a finished product “from factory to consumer.”
In this lecture I present lessons from two quite dissimilar projects and relate them to challenges in supply chains and distribution in particular. 

The first project deals with humanitarian logistics, the challenge of setting up supply chains to deal with small or large disasters.  The combination of damage to infrastructure, short time-frames and sometimes hundreds of involved actors makes this a great challenge to logisticians. 

Changing tack, I then shortly present results on a project extended service models in the heavy vehicle industry, where the focus is rather on what happens once a product is sold.  How transporters use a heavy vehicle can be as important as how it is made in terms of both what the customer will pay for and sustainability impact.  Finally, I return to implications for distribution research.