Marcela Ramirez-Pasillas

Assistant Professor Business Administration
Business Administration , Jönköping International Business School
PhD in Business Administration
Programme Manager of the Sustainable Enterprise Development Bachelor

I work at JIBS as an assistant professor in sustainability and entrepreneurship, and I am Director of the Sustainable Enterprise Development Bachelor Programme.

Sustainable entrepreneurship research

My research areas include sustainability and entrepreneurship, where I study, family, gender, and migration for safe, regenerative, and just societies. I am interested in entrepreneurial phenomena that are socially and environmentally based, triggering different sustainable entrepreneurship(s) and social/business practices. Sustainable entrepreneurship(s) are working attitudes, modes of thinking, social practices and social/sustainable innovations that are crucial in today´s societies as they embrace dignity. Also, I look at gender equality to understand women's empowerment and broader societal change generated within and through ventures. I rely on qualitative research methodologies and practice theory.

 

Sustainability - PRME work

I worked as Responsible in Action Champion and PRME manager at JIBS from 2013 to 2018. I helped JIBS introduce the Principles of Management Education (PRME) of the UN Global Compact in our guiding principle 'Responsible in Action'. During my time as a PRME project manager, JIBS took important steps in embedding our guiding principle, “Responsible in Action” and PRME, in education and different activities for faculty and students. I developed the JIBS-PRME reports of progress. For my work with PRME at JIBS, I was selected as the 2015 CEEMAN Champion Award in the category of Responsible Management Education. In 2017, UN Global PRME gave JIBS an award for its 2nd JIBS SIP Report 2015-2017 for its Excellence in the 'Advanced Sharing Reporting Practices'. 9 business schools were selected for this award out of all PRME members.

Together with my colleagues Sofia Kjellström and Petra Wagman (School of Health and Welfare), Ellen Almers (School of Education and Communication) and Jonelija Zelic (School of Engineering), we created  JU Sustainable Network, a cross-functional sustainability network, for faculty and students of Jönköping University that supports education, research, and collaborations with society geared towards sustainability. To develop the network, we received financial support from the Jönköping University president's office. In 2017, this network was assigned by the Rector as a Reference Group in the first 'Self-Evaluation Report for Sustainability' for Jönköping University. The Swedish Authority of Education requested the Self-Evaluation Report. The Self-Evaluation was developed by Gunnar Gunnarsson, Chief Planning Officer of the School of Education and Communication. Jönköping University received positive results for its work with sustainability.

In 2015, Leticia Lövkvist and I started a Linnaeus Palme exchange focused on 'Sustainable Entrepreneurship' between Jönköping International Business School and Tecnológico de Monterrey. The programme has so far benefited 4 Mexican students, 3 Swedish students, and 2 JIBS faculty members. 4 Tecnológico de Monterrey teachers visited JIBS in the Autumn of 2017.

In 2016, we launched the Sustainable Enterprise Development Bachelor's Programme, which focuses on nurturing a new generation of responsible entrepreneurs and leaders.

Article

Evansluong, Q., Ramírez-Pasillas, M., Discua Cruz, A., Elo, M., Vershinina, N. (2023). Guest editorial: Migrant entrepreneurship and the roles of family beyond place and space: towards a family resourcefulness across borders perspective Journal of Enterprising Communities: People and Places in the Global Economy, 17(1), 1-15. More information
Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2021). Next generation external venturing practices in family owned businesses Journal of Management Studies, 58(1), 63-103. More information
Ramírez-Pasillas, M., Nordqvist, M., Baù, M., Sharma, P., Sharma, S., Radu-Lefebvre, M. (2021). Embracing the Biosphere, Supporting Humanity - A Call to Explore Sustainable Development in Family Entrepreneurship Entrepreneurship and Regional Development. More information
Evansluong, Q., Ramirez-Pasillas, M. (2019). The role of family social capital in immigrants’ entrepreneurial opportunity creation processes International Journal of Entrepreneurship and Small Business, 36(1-2), 164-188. More information
Evansluong, Q., Ramirez-Pasillas, M., Nguyen Bergström, H. (2019). From breaking-ice to breaking-out: Integration as an opportunity creation process International Journal of Entrepreneurial Behaviour & Research, 25(5), 880-899. More information
Blombäck, A., Ramirez-Pasillas, M. (2012). Exploring the logics of corporate brand identity formation Corporate Communications. An International Journal, 17(1), 7-28. More information
Ramírez-Pasillas, M. (2010). International trade fairs as amplifiers of permanent and temporary proximities in clusters Entrepreneurship and Regional Development, 22(2), 155-187. More information
Ramírez-Pasillas, M. (2008). Resituating Proximity and Knowledge Cross-fertilization in Clusters by Means of International Trade Fairs European Planning Studies, 16(5), 643-663. More information

Doctoral thesis

Ramírez-Pasillas, M. (2007). Global Spaces for Local Entrepreneurship: Stretching clusters through networks and international trade fairs (Doctoral thesis, Växjö: Växjö University Press). More information

Book chapter

Ramírez-Pasillas, M., Lundberg, H. (2022). Corporate Social Venturing: An Agenda for Researching the Social Dimension of Corporate Venturing by Family-Owned Businesses. In: M. Khosrow-Pour (Ed.), Research Anthology on Strategies for Maintaining Successful Family Firms (pp. 47 -66). More information
Ramírez-Pasillas, M., Saari, U., Lundberg, H. (2022). Business Groups Owned by Family and Sustainability Embeddedness: Understanding the Family Sustainability Spectrum. In: Marita Rautiainen, Maria José Parada, Timo Pihkala, Naveed Akhter, Allan Discua Cruz, Kajari Mukherjee (Ed.), The Palgrave Handbook of Managing Family Business Groups (pp. 429 -457). More information
Lundberg, H., Ramirez-Pasillas, M., Ratten, V. (2021). Social innovation in emerging economies and developing countries. In: M. Ramirez-Pasillas, V. Ratten & H. Lundberg (Ed.), Social innovation of new ventures: Achieving social inclusion and sustainability in emerging economies and developing countries (pp. 3 -13). Abingdon, UK: Routledge More information
Ramírez-Pasillas, M., Nordqvist, M. (2021). Because family cares: Building engagement for family entrepreneurship through sustainability. In: M. R. Allen, & W. B. Gartner (Ed.), Family entrepreneurship: Insights from leading experts on successful multi-generational entrepreneurial families (pp. 315 -329). Cham: Palgrave Macmillan More information
Lundberg, H., Ramirez-Pasillas, M. (2020). The other within as entrepreneurial agency for subsistence entrepreneurs. In: Vanessa Ratten (Ed.), Entrepreneurship and the community: A multidisciplinary perspective on creativity, social challenges, and business (pp. 7 -27). Cham: Springer More information
Arshad, N., Ramirez-Pasillas, M., Hollebeek, L. (2020). Sustainable crowdfunding for subsistence entrepreneurship. In: Vanessa Ratten (Ed.), Entrepreneurship and the community: A multidisciplinary perspective on creativity, social challenges, and business (pp. 49 -62). Cham: Springer More information
Ratten, V., Ramirez-Pasillas, M., Lundberg, H. (2020). Managing sustainable innovation. In: V. Ratten, M. Ramirez-Pasillas & H. Lundberg (Ed.), Managing sustainable innovation (pp. 1 -10). Abingdon, UK: Routledge More information
Brunninge, O., Plate, M., Ramírez-Pasillas, M. (2020). Family business social responsibility: Is CSR different in family firms?. In: C. E. J. Härtel, W. J. Zerbe & N. M. Ashkanasy (Ed.), Emotions and service in the digital age (pp. 217 -244). Bingley, UK: Emerald Group Publishing Limited More information
Ramirez-Pasillas, M., Lundberg, H. (2019). Corporate social venturing: An agenda for researching the social dimension of corporate venturing by family-owned businesses. In: J. M. Saiz-Alvarez & J. M. Palma Ruiz (Ed.), Handbook of research on entrepreneurial leadership and competitive strategy in family business Hershey: IGI Global More information
Ramirez-Pasillas, M., Uwase, E., Lundberg, H. (2019). Contextualizing Sustainability in Water Project Management: The Case of the Bugesera District in Rwanda. In: A. Hesmati & P. Nilsson (Ed.), Efficiency, Equity and Well-Being in Selected African Countries (pp. 277 -306). Cham: Springer More information
Ramirez-Pasillas, M., Lundberg, H., Umuhire, S. (2018). Entrepreneurship Policy for the Health Sector in Rwanda: A Quest for Contextual Social Inclusion. In: Leo-Paul Dana, Vanessa Ratten, Ben Q. Honyenuga (Ed.), African entrepreneurship: challenges and opportunities for doing business (pp. 289 -324). Cham: Palgrave Macmillan More information
Ramirez-Pasillas, M., Brundin, E., Markowska, M. (2017). Contextualizing entrepreneurship in-between. In: Marcela Ramírez Pasillas, Ethel Brundin and Magdalena Markowska (Ed.), Contextualizing Entrepreneurship in Emerging Economies and Developing Countries (pp. 1 -17). More information
Ramírez-Pasillas, M., Evansluong, Q. (2017). Sustainable entrepreneurship undergraduate education: A community of practice perspective. In: Jorge A. Arevalo, Shelley F. Mitchell (Ed.), Handbook of sustainability in management education: In search of a multidisciplinary, innovative and integrated approach (pp. 486 -515). Cheltenham: Edward Elgar Publishing More information
Johannisson, B., Ramírez-Pasillas, M., Lindberg, M. (2016). Clusters as a take-off for glocal strategies: the Role of Social Capital. In: Hans Westlund, Johan P. Larsson (Ed.), Handbook of social capital and regional development (pp. 469 -491). Cheltenham, UK: Edward Elgar Publishing More information
Ramirez-Pasillas, M., Bender, P., Nilsson, A. (2015). The process of becoming: Entrepreneurial leadership transition to the second generation. In: Pramodita Sharma, Nunzia Auletta, Rocki-Lee DeWitt, Maria Jose Parada and Mohar Yusof (Ed.), Developing next generation leaders for transgenerational entrepreneurial family enterprises (pp. 21 -48). Cheltenham: Edward Elgar Publishing More information
Ramírez-Pasillas, M., Sandoval-Arzaga, F., Fonseca-Paredes, M. (2011). Entrepreneurship in transgenerational processes by means of social capital. In: Mattias Nordqvist, Giuseppe Marzano, Esteban R. Brenes, Gonzalo Jiménez, Maria Fonseca (Ed.), Understanding Entrepreneurial Family Businesses In Uncertain Environments: Opportunities and Resources in Latin America (pp. 149 -179). Cheltenham: Edward Elgar Publishing More information
Sandoval -Arzaga, F., Ramírez-Pasillas, M., Fonseca-Paredes, M. (2011). Knowledge integration in Latin American family firms. In: Mattias Nordqvist, Giuseppe Marzano, Esteban R. Brenes, Gonzalo Jiménez, Maria Fonseca (Ed.), Understanding Entrepreneurial Family Businesses In Uncertain Environments (pp. 181 -203). Che: Edward Elgar Publishing More information

Review

Lundberg, H., Ramirez-Pasillas, M. (2019). Entrepreneurship, Context and History: Western European Entrepreneurship Fundamentals Revealed in Magistral Book by Leo-Paul Dana. More information

Conference paper

Evansluong, Q., Ramírez-Pasillas, M. (2021). From Family Embeddedness to Families Embedding in Migrants' Opportunity Development Processes. 81st Annual Meeting of the Academy of Management: Bringing the Manager Back in Management, July 29 - August 4, 2021. More information
Achtenhagen, L., Ramírez-Pasillas, M. (2021). The Best of Two Worlds? Ethnic Minority Entrepreneurs’ Perceptions About the Role of Family for Creating and Sustaining their Entrepreneurial Activities. EURAM 2021, Reshaping capitalism for a sustainable world, 16-18 June 2021. More information
Ramirez-Pasillas, M. (2018). Sustainable entrepreneuring practices. 32nd RENT conference “Sustainable entrepreneurship: A win-win strategy for the future”, Toledo, Spain, November 14-16, 2018. More information
Evansluong, Q., Ramirez-Pasillas, M. (2018). Family resilience in immigrants’ entrepreneurial opportunity creation process. RENT Conference “Sustainable entrepreneurship: a win-win strategy for the future”, November 14-16, Toledo, Spain 32nd RENT conference “Sustainable entrepreneurship: A win-win strategy for the future”, Toledo, Spain, November 14-16, 2018. More information
Evansluong, Q., Ramirez-Pasillas, M. (2018). A missing link in immigrant entrepreneurship: family functions and opportunity creation processes. British Academy of Management, BAM2018, "Driving Productivity in Uncertain and Challenging Times", Bristol Business School, Bristol, UK, 4-6 September 2018. More information
Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2018). Everyday practices of corporate venturing. 78th Annual Meeting of the Academy of Management, AOM 2018, Chicago, Ill., United States, 10 - 14 August 2018. More information
Lundberg, H., Ramirez-Pasillas, M., Nordqvist, M. (2018). ‘The Other Within’ as Entrepreneurial Agency. 3rd Annual Entrepreneurship as Practice Conference and PhD Consortium, April 17-20, 2018, Växjö, Sweden. More information
Akhter, N., Chirico, F., Sieger, P., Ramirez-Pasillas, M. (2017). Transgenerational growth in family business portfolios: Strategies and the rural and urban context. 2017 Annual Meeting of the Academy of Management, August 4-8, 2017, Atlanta, Georgia, United States. More information
Evansluong, Q., Ramirez-Pasillas, M. (2017). Family embeddedness in immigrants' entrepreneurial opportunity creation process. EURAM 2017, "Making Knowledge Work", 21-24 June, Glasgow, Scotland. More information
Ramirez-Pasillas, M., Evansluong, Q. (2016). Sustainable Entrepreneurship Undergraduate Education: A case study in Swedish Business School. NU2016 Högskolan i samhället, Malmö, 15-17 juni, 2016.. More information
Lundberg, H., Ramirez-Pasillas, M., Högberg, A. (2016). Towards a conceptual model for heritagepreneurship and regional development. 2nd International Conference with the theme “Forms and Norms of Tourism and Culture in the Age of Innovation” organized by the International Association of Cultural and Digital Tourism, in Athens, on May 21-24.. More information
Evansluong, Q., Ramírez-Pasillas, M. (2016). Family social capital in immigrants’ entrepreneurial opportunity creation processes. RENT Conference – Innovation, Relational Networks, Technology and Knowledge Transfer as Drivers of Global Competitiveness, Antwerp, Belgium, November 16-18, 2016. More information
Ramirez-Pasillas, M., Almers, E., Wagman, P., Stagell, U. (2016). Education for sustainability: Transformative processes, actions and systemic change in a Swedish university. EURAM 2016, "Manageable Cooperation", June 1-2-3 and 4, 2016, Paris, France. More information
Lindberg, M., Johannisson, B., Ramirez-Pasillas, M. (2016). Enhancing soci(et)al innovation and entrepreneurship by a Quadruple Helix Approach. EURAM 2016, "Manageable Cooperation", June 1-2-3 and 4, 2016, Paris, France. More information
Ramirez-Pasillas, M., Plate, M., Brunninge, O. (2015). Family business social responsibility: Family capital and civic engagement. EIASM Family Business Workshop, Lyon, France, May 27-29, 2015. More information
Ramirez-Pasillas, M., Brunninge, O., Plate, M. (2015). Social responsibility in family businesses: a meta-system perspective. 11th Workshop on Family Firm Management Research, Shifting Boundaries in Family Firm Research, Lyon, France, May 29-30, 2015. More information
Ramirez-Pasillas, M., Evansluong, Q. (2015). Sustainable Entrepreneurship Education: An exploratory case study of an elective course in a Swedish Business School. 2nd Sustainability in a Scandinavian Context Conference, Copenhagen, June 8-9, 2015.. More information
Lundberg, H., Ramirez-Pasillas, M., Höberg, A. (2015). Heritagepreneurship and regional development. EURAM Annual Conference ‘Uncertainty is a great opportunity’, June 17-20, 2015, Warsaw, Poland. More information
Ramírez-Pasillas, M., Almers, E., Kjellström, S., Wagman, P., Stagell, U. (2015). Towards Multiple Approaches on Education for Sustainability: A case study of a Swedish University. 8th World Environmental Education Congress – WEEC 2015, Gothenburg, 29th of June - 2nd of July, 2015. More information
Ramirez-Pasillas, M., Lundberg, H., Nordqvist, M. (2015). New everyday practices of corporate venturing in family businesses. EURAM Annual Conference ‘Uncertainty is a great opportunity’, June 17-20, 2015, Warsaw, Poland. More information
Ramírez-Pasillas, M., Lundberg, H., Nordqvist, M. (2011). Everyday practices as organizing context for entrepreneurial orientation in family businesses. The 7th Workshop on Family Firms Management Research: The Challenge of Family Businesses to Balance Tradition and Change, Witten Germany, May 27-29. More information

Collections

(2021). Social innovation of new ventures: Achieving social inclusion and sustainability in emerging economies and developing countries. Abingdon, UK: Routledge More information
(2020). Managing sustainable innovation. Abingdon, UK: Routledge More information
(2017). Contextualizing entrepreneurship in emerging economies and developing countries. More information

Report

Kjellström, S., Almers, E., Ramirez-Pasillas, M., Wagman, P., Stagell, U., Andersson, A. (2014). Högskoleutbildning för hållbar utveckling: En kartläggning vid Jönköpings högskola. Jönköping: Jönköping University, School of Health Sciences More information
Naldi, L., Ramirez-Pasillas, M. (2014). Röster för entreprenörskap: Möjligheter och utmaningar för etablering på landsbygden. More information
Ramírez-Pasillas, M., Melin, L. (2010). Ägarskifte i familjeföretag och slopade skatter. More information

Licentiate thesis

Ramírez-Pasillas, M. (2004). Embedded regional networking (Licentiate thesis, Växjö: Växjö Universitet). More information