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Brand Management 7,5 credits

Course Contents

The course attempts to provide a strategic perspective on the role and importance of the brands in the global market. Topics covered in this course include the following:
  • Brands, consumption and lifestyle
  • Branding models
  • Brand identity and personality
  • Brand strategies
  • Analysing the marketing environment
  • Positioning and design
  • Practical brand management
  • Cultural and global branding

Prerequisites

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and 7.5 credits in management courses

Level of Education: Undergraduate
Course code/Ladok code: JBMN14
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2017: Mar 27 - Jun 04
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Angelika L?fgren
Course coordinator
Angelika L?fgren
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J7024

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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