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Digital Business Modeling 7,5 credits

Course Contents

Creating new products and technologies does not guarantee success. What makes the difference in today’s marketplace is a company’s business model. Business modeling is important for startups as well as for established businesses which need to discover, defend or evolve their business models. How can organizations create and deliver value for their customers? How can they capture some of that value for the organization? The business model encompasses the product or service, your customers, and the economic engine that will enable it to meet profitability and growth objectives. The business model canvas is a helpful tool to design business models in a structured way.

The topics covered include:
  • The role of technologies for new business models generation and platform as business models
  • The business model innovation process
  • Value creation for key actors in the digital economy
  • Developing digital business models that capture value and sustain their competitive advantage
  • Prototyping business models
  • Avoiding business model failure

Prerequisites

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university).

Level of Education: Master
Course code/Ladok code: JDBR27
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2018: Jan 15 - Mar 25
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Thomas Kohler
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J8043

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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