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Understanding Digital Business 7,5 credits

Course Contents

In the face of societal digitalization, firms face new types of pressures impacting their strategies, business models, organization and marketing. Based on interaction with practitioners representing different business areas, cases, and in-class discussions, the course will expand students’ knowledge about current digital business challenges. It will further stimulate critical and creative thinking about how to identify opportunities and how these can be leveraged in new and existing firms for entrepreneurship and business renewal.

Prerequisites

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university).

Level of Education: Master
Course code/Ladok code: JUDR26
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Aug 21 - Dec 31
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Mart Ots
Examiner
Mart Ots
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J7138

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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