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Strategic Brand Management 7,5 Credits

Course Contents

  • Brands, consumption and lifestyle
  • Brand identity, image and equity
  • Brand strategy
  • Positioning and design
  • Brand innovation

Prerequisites

General entry requirements and 37,5 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate G1F
Course code/Ladok code: LSBK17
The course is conducted at: School of Education and Communication

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Sep 25 - Oct 29
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Examiner
Anna Blombäck
Course coordinator
Sarah Wikner
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L7189
Last modified 2021-11-29 09:47:58