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Marketing Management 7,5 credits

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Course Contents

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing
discourse.

Prerequisites

30 credits in Business Administration or Economics or equivalent.

Level of Education: Undergraduate G1F
Course code/Ladok code: MLBK13
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2018: Mar 26 - Jun 03
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J8032
Type of course
Single subject
Study type
Campus
Semester
Spring 2018: Mar 26 - Jun 03
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
20
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-24196

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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