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Service Management and Marketing 7,5 credits

Course Contents

The course is a C-level course building on general theories in marketing and management, which are further applied in a service context. The students are invited to the field essentially through classical models and concepts of Service Management and Marketing. The focus of the course is on services in different contexts and not on the 'pure' service sector. The different contexts emphasized are for example: services in the business-to-business sector, in knowledge intensive firms, and in traditional service firms.

Prerequisites

60 credits in Business Administration or Economics including at least 7.5 credits in basic marketing and management courses.

Level of Education: Undergraduate G2F
Course code/Ladok code: MLFN13
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Oct 23 - Jan 14
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Adele Berndt
Course coordinator
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J7144

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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