Varning! Alla funktioner på sidan fungerar inte korrekt utan javascript!

Business to Business Marketing 7,5 Credits

Course Contents

The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.
The course will cover the following aspects:
  • Principles of business to business marketing
  • Interaction- and network approach
  • Customer value
  • The importance of technology and R&D
  • Supplier, producer, customer interaction
  • Supplier markets and supply management
  • Organisational buying behaviour
  • Integration with other functions of the firm
  • International and ethical aspects

Prerequisites

60 credits in Business Administration or Economics or equivalent

Level of Education: Undergraduate G2F
Course code/Ladok code: MLGN13
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Aug 21 - Oct 22
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Johan Larsson
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J7145
Last modified 2017-04-19 11:42:49