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International Marketing 7,5 credits

Course Contents

The aim of the course is to provide an overview of the field of international marketing and equip students with the prominent theoretical and analytical tools necessary to recognize international marketing opportunities and develop international marketing strategies.
The course consists of two main parts. In the first part, international marketing analysis is in the focus. This includes a brief overview of the international marketing area and places emphasis on analyzing the international marketing environment and opportunities.
Subsequently, the focus lies on international marketing strategy development. This includes to use international marketing to develop international business in order to exploit opportunities profitably. This includes, the international marketing mix, the creation of competitive advantage, as well as market entry modes and theories.

Prerequisites

60 credits in Business Administration or Economics including Marketing Management.

Level of Education: Undergraduate G2F
Course code/Ladok code: MLIN13
The course is conducted at: Jönköping International Business School

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2018: Mar 26 - Jun 03
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Darko Pantelic
Course coordinator
Darko Pantelic
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J8036

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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