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Market Communication in a Digital World 7,5 credits

Course Contents

In a time when consumers are more connected, more active and more impatient, they also interact with product and service brands in new ways. This places new demands on how firms talk with their customers. The course ‘Marketing communications in a digital world´is about how to communicate offerings to your target groups. The purpose is to provide you as future marketing managers, brand managers, consultants, communication specialists or other, with strategies, tools and techniques to effectively do that, while keeping your brand in mind. The course starts from a brand perspective and introduces you to key concepts and terminology in more traditional advertising management and media selection, as well as novel approaches to marketing communication in digital and social media.

Prerequisites

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Level of Education: Master A1N
Course code/Ladok code: MLSR23
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Oct 23 - Jan 14
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Course coordinator
Tomas Müllern
Examiner
Tomas Müllern
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J7148

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
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