Varning! Alla funktioner på sidan fungerar inte korrekt utan javascript!

Marketing Research 7,5 credits

Course Contents

The overall aim is to deepen the student’s knowledge about and skills in marketing research. The course also prepares the student for thesis writing in marketing.
Important parts of the course include:
  • the role of market information in firms and other organizations
  • methods to gain market information
  • the marketing research process, including: specification of information needed; collection, preparation and analysis of data; and oral and written reporting
  • quality in marketing research
  • ethics in marketing research

Prerequisites

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Level of Education: Master A1N
Course code/Ladok code: MLTR23
The course is conducted at: Jönköping International Business School

Previous course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Oct 23 - Jan 14
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Adele Berndt
Course coordinator
Johan Larsson
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J7149

Content updated 2017-01-10

Study at JU
Content updated 2015-06-24
Hi, any questions?
X
Do you have questions about studying at Jönköping University? Write us a short message and we will get back to you quickly!





We use cookies on JU.se. By continuing to use this site you accept the use of cookies. More information