Industrial Marketing and Purchasing 7,5 Credits

Course Contents

The course provides in-depth knowledge and skills in Industrial Marketing and Purchasing.
The main focus is put on cross-functional cooperation between people, functions and companies for a competitive product realization and a sustainable business.

The course includes the following elements:
- Connection between Industrial Marketing and Purchasing and the rest of the organization
- The importance of network for Industrial Marketing and Purchasing
- From product to service: to create customer value through differentiation
- Entrepreneurial approach to product realization from an Industrial Marketing and Purchasing perspective as well as based on Design Thinking
- Strategic Industrial Marketing and Purchasing
- Products, services, business offerings and price setting
- Organizational Buying Behavior, sales allocations, and methods for collecting and analyzing market information

Prerequisites

Passed courses comprising at least 150 credits in the program and completed courses including Logistics 7,5 credits and Industrial Management 7,5 credits (or equivalent).

Level of Education: Master
Course code/Ladok code: TIMS22
The course is conducted at: School of Engineering Last modified 2023-02-24 07:51:26