JU World Solar Challenge: Project Management, Entrepreneurship, and Marketing - Part 1 (3) 15 Credits

Course Contents

The course provides the student with knowledge and skills in project management, entrepreneurship and marketing by combining theory with entrepreneurial learning and action in the context of a unique real-life cross-disciplinary entrepreneurial venture and project. The project is called “JU World Solar Challenge;” it involves developing and constructing a competitive solar-powered electric car as well as planning and participating in the “World Solar Challenge 2017” – a solar car race through Australia. Mastering the project requires the student to run and develop the entrepreneurial venture “JU Solar Team” – the fundamental identity behind “JU World Solar Challenge” – whose core activity consists of planning and executing the project. The student will at the same time be an ambassador for Jönköping University (JU), contributing to JU’s efforts to use JU Solar Team and JU World Solar Challenge to further develop its brand both in Sweden and abroad.

The course contains the following elements:
Project management
- Project organization
- Project planning
- Project execution
- Project plan, demand and solution description
- Project documentation

Entrepreneurship
- Entrepreneurship as societal phenomenon in various contexts
- Entrepreneurial processes, thinking and activities
- The firm’s stakeholders
- The role of business planning in the firm (mission, vision, business idea, business strategy etc.)

Marketing and communication
- Basic marketing concepts and principles
- Brand building and branding strategies
- CSR (Corporate Social Responsibility)
- Marketing plan as important part of a business plan
- Message strategy

Prerequisites

General entry requirements and completed courses 60 credits from engineering programs, media and communication science programs or business/economics programs

Level of Education: Undergraduate
Course code/Ladok code: TWPN16
The course is conducted at: School of Engineering Last modified 2017-07-03 14:21:09