International Marketing

1 year | Start date: Autumn 2017 | Degree: Degree of Master of Science (60 credits) with a major in Business Administration

Increase your understanding of the future marketing needs of global companies in an international setting.

This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy.

Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.

During the year you will study topics ranging from the behaviour of consumers to the
nature of the global economy. For example, you will be engaged in
discussions about how consumers relate to and affect each other, how
digital media influence planned communications, and how export is

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.


1 year, 60 credits. Master of Science with a major in Business Administration.

After graduation

The programme prepares you for an executive career in marketing taking
on positions such as marketing manager, export manager/consultant, or
international account manager.

The programme also prepares students for doctoral research education.

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Conducted at Jönköping International Business School

Credits: 60 credits
Level: Master
Rate of study: Full-time
Place of study: Campus-based
Language: English
Start date: Autumn 2017
Application code: HJ-MU051
The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Degree of Master of Science (60 credits) with a major in Business Administration
Tuition fee for the first semester: 60000 SEK
Total tuition fee: 120000 SEK

Tuition fees do NOT apply for EU/EEA citizens or exchange students

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NB Preliminary list of courses

Year 1 Autumn

Contemporary Issues in International Marketing 7.5 hp
Consumer Behavior 7.5 hp
Marketing Research 7.5 hp
Market Communication in a Digital World 7.5 hp

Year 1 Spring

Advanced International Marketing, Trade, and Export Management 7.5 hp
Master Thesis in Business Administration 15 hp
Globalization of Economic Activity 7.5 hp

For questions please contact

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Content checked / updated 2016-11-11

Study at JU
Content updated 2014-03-18
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