Customer-Centric Marketing in New Ventures 7,5 hp
Undervisningen bedrivs på engelska.Kursinnehåll
Customer-centric marketing is a requirement in the current marketplace, especially for start-ups and small firms that do not have many resources. The course combines entrepreneurial and marketing logics, that is to offer students content anchored in the idea of creating a value proposition that matches the selected customer segment of start-ups and new firms. The content of the course is centered around four main aspects: 1) the nexus of value proposition and customer segment, 2) understanding consumers and 3) novel marketing tools and techniques suitable for start-ups and small firms, and 4) launching an entrepreneurial venture.Förkunskapskrav
General entry requirements and English B, Mathematics C and Civics A and required grade Passed or international equivalent.Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JCMG10
Kursen ges vid: Jönköping International Business School
Tidigare och pågående kurstillfällen
Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten
2020:
vecka 34
-
vecka 43
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Joaquín Cestino Castilla
Kursansvarig
Joaquín Cestino Castilla
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Anmälningskod
HJ-J0123