Classics in Marketing 3 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course covers the following content:
1. Core Classics in marketing that provide foundational marketing principles.
2. Focus on subsequent theoretical developments.
3. “New classics” which have impacted Marketing thought and how they have impacted current perspectives within Marketing

Förkunskapskrav

Admitted to a doctoral programme in business administration or a related subject of a recognized business school or university.

Utbildningsnivå: Forskarnivå XXX
Kurskod/Ladokkod: FJCMA37
Kursen ges vid: Jönköping International Business School