Digital Business Modeling 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

Creating new products and technologies does not guarantee success. What makes the difference in today’s marketplace is a company’s business model. Business modeling is important for startups as well as for established businesses which need to discover, defend or evolve their business models. How can organizations create and deliver value for their customers? How can they capture some of that value for the organization? The business model encompasses the product or service, your customers, and the economic engine that will enable it to meet profitability and growth objectives. The business model canvas is a helpful tool to design business models in a structured way.

The topics covered include:

• The role of technologies for new business models generation and platform as business models
• The business model innovation process
• Value creation for key actors in the digital economy
• Developing digital business models that capture value and sustain their competitive advantage
• Prototyping business models
• Avoiding business model failure

Förkunskapskrav

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JDBR27
Kursen ges vid: Jönköping International Business School