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Digital Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

Today’s consumers are more connected, more active and impatient. They interact with products and brands in new ways. Hence, a company’s marketing efforts need to keep up with the pace of digital development. This course outlines how marketing is changing because of digital technologies and discusses how theories and practices need to be adapted to meet consumers’ expectations. Participants learn about the strategies, tools and techniques to effectively leverage technology for marketing purposes. Topics include:
  • Digital marketing strategy
  • Online consumer behavior
  • Digital product development
  • Growth hacking and community building
  • Content marketing and online branding
  • Social media marketing
  • Analytics and metrics

Förkunskapskrav

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university), including Understanding Digital Business 7.5 credits (or the equivalent).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JDMS27
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2018: vecka 13 - vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Christofer Laurell
Examinator
Christofer Laurell
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J8016
Senast ändrad 2018-12-13 09:23:30