Digital Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

Today’s consumers are more connected, more active and impatient. They interact with products and brands in new ways. Hence, a company’s marketing efforts need to keep up with the pace of digital development. This course outlines how marketing is changing because of digital technologies and discusses how theories and practices need to be adapted to meet consumers’ expectations. Participants learn about the strategies, tools and techniques to effectively leverage technology for marketing purposes. Topics include:

• Digital marketing strategy
• Online consumer behavior
• Designing digital relationships
• Social media marketing
• Analytics and metrics

Förkunskapskrav

Bachelor's degree in Business Administration (i.e. the equivalent of 180 ECTS credits at an accredited university), including Understanding Digital Business 7.5 credits (or the equivalent).

Utbildningsnivå: Avancerad nivå
Kurskod/Ladokkod: JDMS27
Kursen ges vid: Jönköping International Business School