Cross-Cultural Advertising and Marketing Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

• Marketing and marketing communication strategies in a cross cultural context
• Segmentation and target market analysis in a cross cultural context
• Branding in a cross cultural context
• Ethics and legal issues within marketing and marketing communication in a cross cultural context

Förkunskapskrav

General entry requirements and 37,5 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Utbildningsnivå: Grundnivå G1F
Kurskod/Ladokkod: LCCK17
Kursen ges vid: Högskolan för lärande och kommunikation