Business to Business Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The aim of the course is to give the student a deep understanding of the field of Business to Business marketing through the concepts of business networks and value.
The course will cover the following aspects:

• Principles of business to business marketing
• Interaction- and network approach
• Customer value
• The importance of technology and R&D
• Supplier, producer, customer interaction
• Supplier markets and supply management
• Organisational buying behaviour
• Integration with other functions of the firm
• International and ethical aspects

Förkunskapskrav

60 credits in Business Administration or Economics or equivalent

Utbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLGN13
Kursen ges vid: Jönköping International Business School