Advanced International Marketing, Trade, and Export Management 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

This course deals with the nexus of international marketing, trade, and export management and provides students with a learning platform to develop and deepen theoretical and practical facets relevant for making International Marketing decisions.

The course begins with an overview of the theoretical bases of international marketing. These include international trade theories, export theories and motives, network models and the international environmental factors that influence a firm’s international market operations such as cultural, political and legal, consumer behavior and consumer cultures.

Following this, the main analytical, planning and strategic international marketing tools and decisions are examined. This includes the selection of international markets and entry modes. Case studies are used in this part of the course to illustrate the challenges that arise when attempting to define, select, plan, and enter new international markets[A1] .

Finally, the contents focus on the tactical international marketing decisions such as pricing, financing, supply chain and promotion activities. Practitioners and government assistance agencies dealing with international marketing and export management present live case studies and practical examples.

Förkunskapskrav

Bachelor’s degree in Business Administration including 60 credits in Business administration

Utbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLMR23
Kursen ges vid: Jönköping International Business School