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Marketing Research 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The overall aim is to deepen the student’s knowledge about and skills in marketing research. The course also prepares the student for thesis writing in marketing.
Important parts of the course include:
  • the role of market information in firms and other organizations
  • methods to gain market information
  • the marketing research process, including: specification of information needed; collection, preparation and analysis of data; and oral and written reporting
  • quality in marketing research
  • ethics in marketing research

Förkunskapskrav

Bachelor’s degree in Business Administration including 60 credits in Business Administration

Utbildningsnivå: Avancerad nivå A1N
Kurskod/Ladokkod: MLTR23
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Hösten 2018: vecka 44 - vecka 02 2019
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Examinator
Adele Berndt
Kursansvarig
Adele Berndt
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
15000kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J8131
Senast ändrad 2020-06-29 08:04:14