The fourth issue of Volume 13 (2016) of the Journal of Media Business Studies is now available online

The fourth issue of Volume 13 (2016) contains the following articles:

Article: Potentials of digital longforms in journalism. A survey among mobile Internet users about the relevance of online devices, Internet-specific qualities, and modes of payment

Cornelia Wolf & Alexander Godulla

Article: Impacts of personal characteristics on the choice of music consumption mode: purchasing CD, downloading, streaming, and piracy

Hyunsuk Im & Jaemin Jung

Article: Examining local sports broadcasters’ use of Twitter to cross-promote on-air and online content

Kevin Hull

Article: Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard

Reinhard E. Kunz, Johannes Siebert & Joschka Mütterlein

Article commentary: Why is media management research so difficult – and what can scholars do to overcome the field’s intrinsic challenges?

Lucy Küng

For further information regarding this issue please follow the link: