Mission and guiding principles


To advance the theory and practice of business, with specific focus on entrepreneurship, ownership and renewal.

Guiding principles

Three principles, representing JIBS’ shared beliefs, guide the decisions, actions and behaviour of JIBS.

Being international at heart represents our culture of taking a local, regional, national, and/or global perspective on what we do.

Being entrepreneurial in mind represents our spirit of being curious, imaginative, passionate and action-oriented in everything we do.

Being responsible in action represents our commitment to being a role model within our industry; conducting research, and offering education with relevance for society.

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