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Consumer Behavior 7,5 Credits

Course Contents

The Consumer Behavior course will start by contextualizing consumers in the marketplace. Once the context of consumers in the market is understood, we will move into describing the decisions consumers make as they buy and dispose of goods and how these decisions are influenced by e.g., social interaction and lifestyle. Throughout this course, consumer behavior concepts, models, theories and tools will be used to gain a deeper understanding of consumers behaviour. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer contexts.

Prerequisites

Bachelor’s degree in Business Administration (i.e the equivalent of 180 credits at an accredited university)

Level of Education: Master
Course code/Ladok code: JCBR27
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2019: Aug 19 - Oct 27
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Adele Berndt
Examiner
Adele Berndt
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J9081

Content updated 2018-03-23

Education
Content updated 2015-06-24
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