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Contemporary Issues in International Marketing 7,5 Credits

Course Contents

With the rapid rate of change in all functional areas of business in all types of organisations (including non-profit organisations), it is necessary to expand the students’ knowledge on strategic and current issues and topics that affect the task of international marketing managers. Some of the topics that will be included in the course include Marketing Ethics, Green Marketing, User-generated content, Internal Marketing and Marketing Metrics.

Prerequisites

Bachelor’s degree in Business Administration

Level of Education: Master
Course code/Ladok code: JCIR25
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2019: Aug 19 - Oct 27
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Number of places
0
Examiner
Sambit Lenka
Course coordinator
Sambit Lenka
Tuition fees do NOT apply for EU/EEA citizens or exchange students
15000kr
Syllabus
HTML  PDF
Application code
HJ-J9084

Content updated 2019-10-21

Education
Content updated 2015-06-24
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