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Marketing Communication 7,5 Credits

Course Contents

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:
  • The role of marketing communication within the larger field of marketing.
  • Target group analysis, communication strategy and objectives.
  • Communication tools and actors included the general marketing communication market.
  • Creative strategies and execution.
  • Media choice and media planning.
  • Budgeting, effect measurement and evaluation of communication efforts.

Prerequisites

30 credits in Business Administration or Economics including Marketing Management.

Level of Education: Undergraduate
Course code/Ladok code: JMCK18
The course is conducted at: Jönköping International Business School

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2019: Aug 19 - Oct 27
Rate of Study
50%
Language
English
Location
Jönköping
Time
Day
Examiner
Darko Pantelic
Course coordinator
Brian McCauley
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12500kr
Syllabus
HTML  PDF
Application code
HJ-J9125

Content updated 2019-10-21

Education
Content updated 2015-06-24
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