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Cross-Cultural Advertising and Marketing Communication 7,5 Credits

Course Contents

  • Marketing and marketing communication strategies in a cross cultural context
  • Segmentation and target market analysis in a cross cultural context
  • Branding in a cross cultural context
  • Ethics and legal issues within marketing and marketing communication in a cross cultural context

Prerequisites

General entry requirements and 45 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate G1F
Course code/Ladok code: LCAK19
The course is conducted at: School of Education and Communication

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2019: Dec 02 - Jan 19
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Nadia Arshad
Examiner
Anna Blombäck
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L9145

Content updated 2019-10-21

Education
Content updated 2015-06-24
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