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Cross-Cultural Advertising and Marketing Communication 7,5 credits

Course Contents

  • Marketing and marketing communication strategies in a cross cultural context
  • Segmentation and target market analysis in a cross cultural context
  • Branding in a cross cultural context
  • Ethics and legal issues within marketing and marketing communication in a cross cultural context

Prerequisites

General entry requirements and 37,5 credits in Media and Communication Science or equivalent. English proficiency is required. Exemption is granted from the requirement in Swedish.

Level of Education: Undergraduate G1F
Course code/Ladok code: LCCK17
The course is conducted at: School of Education and Communication

Previous and ongoing course occasions

Type of course
Program
Study type
Campus
Semester
Autumn 2017: Dec 04 - Jan 21
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Course coordinator
Angelika Löfgren
Tuition fees do NOT apply for EU/EEA citizens or exchange students
11250kr
Syllabus
HTML  PDF
Application code
HJ-L7188

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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