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Sustainable Business Relationships 7,5 Credits

Course Contents

The course provides in-depth knowledge and skills in business relationships.

The course includes the following elements:
- Basic marketing concepts including customer value
- Benefit of relationships, networks and strategies in industrial marketing
- Similarities and differences between consumer marketing and industrial marketing
- Elements and implementation of a market analysis including alternative methods for collecting market information
- Interaction between suppliers, producers and customers and its importance for business relationships
- Sustainability, ethical and legal aspects of business relationships

Prerequisites

General entry requirements and completed courses 120 credits in first cycle, corresponding to at least 60 credits within the major subject Industrial Engineering and Management

Level of Education: Undergraduate
Course code/Ladok code: THAN19
The course is conducted at: School of Engineering

Upcoming course occasions

Type of course
Program
Study type
Campus
Semester
Spring 2020: Mar 23 - May 31
Rate of Study
100%
Language
English
Location
Jönköping
Time
https://kursinfo.hj.se/Courses/editCourseEvent.aspx?KtAnmKod=T0008096&KtTermin=20201&tab=1#top
Course coordinator
wisa
Examiner
Duncan Levinsohn
Tuition fees do NOT apply for EU/EEA citizens or exchange students
16253kr
Syllabus
HTML  PDF
Application code
HJ-T0073

Content updated 2018-03-23

Study at JU
Content updated 2015-06-24
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