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Sustainable Business Relationships 6 Credits

Course Contents

The course provides in-depth knowledge and skills in business relationships.

The course includes the following elements:
- Basic marketing concepts including customer value
- Benefit of relationships, networks and strategies in industrial marketing
- Similarities and differences between consumer marketing and industrial marketing
- Elements and implementation of a market analysis including alternative methods for collecting market information
- Interaction between suppliers, producers and customers and its importance for business relationships
- Sustainability, ethical and legal aspects of business relationships

Prerequisites

General entry requirements and completed courses 120 credits in first cycle, corresponding to at least 60 credits within the major subject Industrial Engineering and Management

Level of Education: Undergraduate
Course code/Ladok code: TSRN19
The course is conducted at: School of Engineering

Previous and ongoing course occasions

This course is cancelled for study period Jan 14-May 27.

Type of course
Program
Study type
Campus
Semester
Spring 2019: Jan 14 - Jun 02
Rate of Study
100%
Language
English
Location
Jönköping
Time
Day
Tuition fees do NOT apply for EU/EEA citizens or exchange students
12600kr
Application code
HJ-T9065
Last modified 2018-06-15 15:05:59