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JU World Solar Challenge: Project Management, Entrepreneurship and Marketing - Part 1 (3) 15 Credits

Course Contents

The course provides the student with knowledge and skills in cross-disciplinary project work, entrepreneurship and marketing. By combining theory with action in the context of a unique real-life cross-disciplinary entrepreneurial venture and project. The project is called “JU World Solar Challenge;” it involves developing and constructing a competitive solar-powered electric car as well as planning and participating in the “World Solar Challenge 2017” – a solar car race through Australia. This requires the students to work with the project management and work with the entrepreneurial venture “JU Solar Team”. The core activity consists of planning and designing the solar car. The student will at the same time be an ambassador for Jönköping University (JU), contributing to JU’s efforts to use JU Solar Team and JU World Solar Challenge to further develop its brand both in Sweden and abroad.

The course contains the following elements:

Project management
- Project organization
- Project planning and requirement specification
- Group dynamics
- Project execution
- Project documentation

Entrepreneurship
- Entrepreneurial processes, thinking and activities
- The firm’s stakeholders in the project context

Marketing and communication
- Basic marketing concepts and principles
- Marketing plan as important part of a business plan
- Message strategy and marketing
- Sponsor strategy
- Customer needs focused on the projects sponsors

Prerequisites

General entry requirements and completed courses 80 credits from engineering programs, media and communication science programs or business/economics programs (or the equivalent).

Level of Education: Undergraduate
Course code/Ladok code: TWPN18
The course is conducted at: School of Engineering

Previous and ongoing course occasions

Type of course
Single subject
Study type
Campus
Semester
Autumn 2022: Aug 22 - Jan 15
Rate of Study
50%
Location
Jönköping
Time
Day
Number of places
5
Course coordinator
Dag Raudberget
Examiner
Dag Raudberget
Tuition fees do NOT apply for EU/EEA citizens or exchange students
37500kr
Syllabus
HTML  PDF
Application code
HJ-13151
Last modified 2024-01-15 13:27:39