Mimetic Backpack Houdinisporstwear

Student: Andrea Laguna Valer

Project description: Mimetic is the design proposal of a first backpack for Houdini Sportswear, a Swedish outdoor equipment specialist.

In collaboration with:

Our very first bagpack!

Mimetic is the design proposal of a first backpack for Houdini Sportswear, a Swedish outdoor equipment specialist. The aim of this project was to explore a market opportunity by setting the basis to design packs that implement Houdini's gear philosophy, together with a feasible design proposal.

Design of the yellow backpack
Several pictures of the orange backpack out in nature
Several backpacks in different colors and the word "distribution"
Design of the backpack
Design of the backpack
Design of the backpack on a persons back
Mood board with several different houdini products
Design of the backpack
2019-05-20