Thule - Instant Camping

Student: Jonny Tran, Carlos Jimenez, Anand Umesh, Carl Ringström

Project description: This project has been a collaboration together with the Swedish company Thule.

In collaboration with:

Instant camping, instant exploration

This project has been a collaboration together with the Swedish company Thule as a part of the course design communication 3.

Thule had seen trends and that the interest in outdoor activities had increased in Sweden, and was interested in looking for an opportunity for a new product area. The company asked the students to look into the segment of instant camping and investigate what opportunity

A car on the road with a Thule box connected to the back
Bike event with text about Thule as a company
Idea phase: several pictures and sketches
Exploration: The team camping to get a better understanding of the target group. Pictures of canoes, rivers and camp fires
Sketches of several different ideas
Design prototype of the instant camping box
Design prototype showing the mechanism behind the portable instant camping box
The portable base camp folded together as a box/big briefcase
the model presented at a fair
2019-05-21