New Media Design

Degree of Bachelor with a major in Informatics, specialization in New Media Design, 180 Credits

Location: Jönköping

Start date: August 19, 2019

Industrial Placement

The Bachelor’s programme New Media Design offers you unique opportunities to work in the world of digital media. The programme combines graphic design, web development, interaction design and marketing communication to give you the multidisciplinary knowledge demanded by this exciting growth industry. The programme is open to applicants from around the world, and the teaching is carried out in English.

The programme provides both theoretical and practical knowledge within graphic design and visual communication. Typography, image composition, chromatics and basic design principles are combined with practical experience in software such as Adobe InDesign, Photoshop and Illustrator.

The programme will give you the knowledge and skills to design and develop interactive web applications for various devices and platforms, with a clear focus on usability. You will learn techniques including HTML, CSS and JavaScript, as well as developing and adapting database-driven publication tools such as WordPress. The programme also includes courses in information architecture and interaction design.

The programme provides a sound basis in project management and group dynamics, with a focus on an international job market. You will study courses in marketing, giving you the basics of marketing communication and the strategic use of e.g. social media and other electronic tools for analyses, trend prediction and marketing to communicate a message. You will also acquire the basic knowledge needed to start your own business and learn how to sell yourself and present your work in the best way.

International Character

The teaching is carried out in English, and you will study alongside students from all over the world. You will also have the opportunity to study for a semester at one of our partner universities. This will give you international contacts, experience and qualifications that will be valued highly by future employers.

Industrial Placement course

You will make direct contact with a company within the industry through an Industrial Placement Course (IPC). The IPC involves nine weeks of work experience at a company. Those who wish to do so can carry out this work experience abroad. The programme will also include industry involvement through activities such as guest lectures and job market days.

After completing your studies

Knowledge of web development and graphic design is a strength whether you want to work as an art director, graphic designer, a web and app developer, a web strategist or in other advanced roles within print and electronic media. Possible workplaces include advertising and web agencies, marketing departments and newspapers/magazines.

A bachelor’s degree in New Media Design from the School of Engineering at Jönköping University provides a sound foundation for many different professional roles such as graphic designer, front-en web developer, interaction designer and web strategist. After completing your studies, you will be able to work for web, advertising and communication agencies, marketing departments or your own company. As a graphic designer or an art director with a technical profile, your work duties may consist of designing websites, graphical interfaces, traditional printed materials and brand-building advertising materials. You may also work with search engine optimisation and developing client and server solutions for web and mobile applications. 

Master's degree

Completion of your bachelor’s degree in New Media Design also makes you eligible for further studies in the master's programme User Experience Design.


180 credits ECTS



Rate of study


Place of study




Start date

August 19, 2019


General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.

Read more about our Admissions Requirements.


Degree of Bachelor with a major in Informatics, specialisation in New Media Design.

Tuition fees

125,000 SEK per year

Tuition fees do NOT apply for EU/EEA citizens or exchange students

Year 1

Graphic Design and Visual Communication 15 credits
User Research
7.5 credits
Web and User Interface Design
7.5 credits
Client-side Programming
15 credits
Business and Entrepreneurship
7.5 credits
Marketing Communication
7.5 credits

Year 2

Applied Web Architecture 15 credits
Project Management and Methods
7.5 credits
Information Architecture
7.5 credits
Graphic Design for New Media
15 credits
Research Methods in Computer Graphics and Informatics
7.5 credits
Interaction Design
7.5 credits

Year 3

Motion Graphics 7.5 credits*
Custom Project Management
7.5 credits*
Client-Server Communication
7.5 credits*
Digital Marketing and Social Media
7.5 credits*
Final Project Work
15 credits
Industrial Placement Course
15 credits

* Can be exchanged for studies abroad.

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