Kalendarium

Events in Swedish
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February

Seminar and workshop: How to engage with the influencer industry

19 February

16:30 - 19:30

Sajens Mat & Möten, Science Park, Gjuterigatan 9

<p>Do you wish to learn more about Influencer Marketing and about the Influencer Industry? Then you shouldn&rsquo;t miss this Transform to AAA event with the digital anthropologist Dr. Crystal Abidin.</p><p>Many young people are now vocationally pursuing celebrity on the internet as commercial, cross-platform, and highly relatable Influencers. Influencers are raking in millions of dollars, working with blue chip companies, establishing their own brands, and even effecting change in legal, economic, and social regulation in various societies. In fact, the communication formats of Influencers are so innovative that ailing legacy media formats are learning to brandjack their vernacular participatory cultures to appeal to young audiences. But how did they get here, and how can businesses meaningfully engage with the Influencer industry?</p><p>Drawing on traditional and digital anthropological research on internet celebrity since 2010 across the Asia Pacific and recent projects in Europe and the US, in this talk we will review a brief history of internet celebrities to understand how Influencers have emerged in the last decade. We will explore how attention and money are generated and circulated in the Influencer ecologies, and learn about the highly creative strategies encultured by Influencers to capture viewer attention in the increasingly saturated market.</p><p>Lecturer is Dr. Crystal Abidin, digital anthropologist and ethnographer of vernacular internet cultures. She researches young people&rsquo;s relationships with internet celebrity, self-curation, and vulnerability.&nbsp;Crystal Abidin&nbsp;is listed on Forbes 30 Under 30 Asia (2018) and Pacific Standard 30 Top Thinkers Under 30 (2016).</p><p>The seminar will be held in English.</p><p>For more info and registration visit <a target="_blank" href="https://sciencepark.se/english/kalender/how-to-engage-with-the-influencer-industry/">Science Parks website</a>.</p><p>The event is arranged by Science Park within the project <a target="_blank" href="https://ju.se/center/transform-to-aaa.html">Transform to AAA</a>.</p>
19 February
16:30 - 19:30

Location

Sajens Mat & Möten, Science Park, Gjuterigatan 9


Link

Seminar and workshop: How to engage with the influencer industry

Do you wish to learn more about Influencer Marketing and about the Influencer Industry? Then you shouldn’t miss this Transform to AAA event with the digital anthropologist Dr. Crystal Abidin.

Many young people are now vocationally pursuing celebrity on the internet as commercial, cross-platform, and highly relatable Influencers. Influencers are raking in millions of dollars, working with blue chip companies, establishing their own brands, and even effecting change in legal, economic, and social regulation in various societies. In fact, the communication formats of Influencers are so innovative that ailing legacy media formats are learning to brandjack their vernacular participatory cultures to appeal to young audiences. But how did they get here, and how can businesses meaningfully engage with the Influencer industry?

Drawing on traditional and digital anthropological research on internet celebrity since 2010 across the Asia Pacific and recent projects in Europe and the US, in this talk we will review a brief history of internet celebrities to understand how Influencers have emerged in the last decade. We will explore how attention and money are generated and circulated in the Influencer ecologies, and learn about the highly creative strategies encultured by Influencers to capture viewer attention in the increasingly saturated market.

Lecturer is Dr. Crystal Abidin, digital anthropologist and ethnographer of vernacular internet cultures. She researches young people’s relationships with internet celebrity, self-curation, and vulnerability. Crystal Abidin is listed on Forbes 30 Under 30 Asia (2018) and Pacific Standard 30 Top Thinkers Under 30 (2016).

The seminar will be held in English.

For more info and registration visit Science Parks website.

The event is arranged by Science Park within the project Transform to AAA.


Organizer: Transform to AAA

Culture on Campus

20 February

12:00 - 12:30

<p>In the middle of J&ouml;nk&ouml;ping, in the middle of the day, in the middle of the week. Culture on Campus.</p><p>See you at 12:00 in the University Library on Wednesdays!</p>
20 February
12:00 - 12:30

Location

-


Link

Culture on Campus

In the middle of Jönköping, in the middle of the day, in the middle of the week. Culture on Campus.

See you at 12:00 in the University Library on Wednesdays!


Organizer: Jönköping University

Seminar: What Swedish companies can learn from how entrepreneurs in East Asia use Instagram and Streaming Apps

26 February

09:00 - 10:00

B3052, JIBS (hus B, plan 3)

<p>Looking closely at online advertorials, personal endorsements, and knock-off material cultures as facilitated by young internet users, in this talk I present brief summaries on how young entrepreneurs in East Asia have been using Instagram and Streaming Apps for their businesses.</p><p><br />These include recently popular platforms such as Musical.ly/TikTok, Tudou, BeLive, and Bigo, that are widely used around Asia. We will learn about the different platform architectures that have enabled commercial activity, cultures of interpersonal exchange and self-branding among various subcultures, and the resultant implications on the brick-and-mortar shopping industry.</p><p><br />More importantly, we will review how some of these strategies can be applied in the Swedish context, and learn about some cultural norms that young internet users in Scandinavia value, based on pilot studies conducted in Denmark and Sweden.</p><p>45min talk + 15min Q&amp;A</p><p>Lecturer: Crystal Abidin</p><p><a target="_blank" href="http://machform.hj.se/view.php?id=548367">Sign up here </a>before Februari 22.</p><p>Read more about <a target="_blank" href="https://ju.se/center/transform-to-aaa.html">Transform to AAA</a></p>
26 February
09:00 - 10:00

Location

B3052, JIBS (hus B, plan 3)


Link

Seminar: What Swedish companies can learn from how entrepreneurs in East Asia use Instagram and Streaming Apps

Looking closely at online advertorials, personal endorsements, and knock-off material cultures as facilitated by young internet users, in this talk I present brief summaries on how young entrepreneurs in East Asia have been using Instagram and Streaming Apps for their businesses.


These include recently popular platforms such as Musical.ly/TikTok, Tudou, BeLive, and Bigo, that are widely used around Asia. We will learn about the different platform architectures that have enabled commercial activity, cultures of interpersonal exchange and self-branding among various subcultures, and the resultant implications on the brick-and-mortar shopping industry.


More importantly, we will review how some of these strategies can be applied in the Swedish context, and learn about some cultural norms that young internet users in Scandinavia value, based on pilot studies conducted in Denmark and Sweden.

45min talk + 15min Q&A

Lecturer: Crystal Abidin

Sign up here before Februari 22.

Read more about Transform to AAA


Organizer: Transform to AAA

Seminar: New technologies and the evolving conception of copyright protection

28 February

16:00 - 17:30

B3052, JIBS (hus B, plan 3)

<p>The purpose of this seminar is to explain the functioning of Copyright law in the technological environment determining also the possibility of recognizing new spaces for copyright protection for non-traditional works of authorship with respect to new technologies, such as 3D Printings, engineered genetic data and works generated by artificial intelligence.</p><p>This is a very relevant and topical subject at the moment and has multi-disciplinary appeal also in light of the current debate on the modernisation of EU copyright rules. The protection of new creative output is of great importance for the innovation-based knowledge society and it is a generally recognized priority for all advanced economies.</p><p>Since its conception, copyright law has been constantly evolving to keep up with technological advances it will continue to change. There is in fact a progressive expansion of copyrightable subject matter. Authors and creative people are indeed continually finding new ways of expressing themselves, being often difficult to foresee the forms that these new expressive methods will take.</p><p>---------------------</p><p><strong>Target audience:</strong></p><p>SME managements,&nbsp;Business development managers, Digital content editors, communication specialists, IP Officers, Legal Officers, creative people and companies involved in the creative industries sector.</p><p><strong>Lecturers:</strong></p><p><em>Enrico Bonadio</em> is Senior Lecturer in Law at City, University of London (The City Law School), where he teaches various modules on intellectual property (IP) law. He holds law degrees from the University of Florence (PhD) and the University of Pisa (LLB), and is Deputy Editor in Chief and Intellectual Property Correspondent of the European Journal of Risk Regulation.</p><p><em>Nicola Lucchi</em> is Associate Professor of Law at the J&ouml;nk&ouml;ping International Business School where he is also affiliated researcher of the Media, Management and Transformation Centre (MMTC). He holds a PhD in law from the University of Padua, a Degree in Law and a postgraduate certificate in EU Law both from the University of Ferrara, Italy.&nbsp;<br />&nbsp;</p><p>The seminar will be held in English.</p><p><a href="http://machform.hj.se/view.php?id=543467">Sign up here</a> - Deadline for registration is February 21.</p><p><a href="https://ju.se/center/transform-to-aaa.html">Read mote about Transform to AAA</a></p><p>&nbsp;</p>
28 February
16:00 - 17:30

Location

B3052, JIBS (hus B, plan 3)


Link

Seminar: New technologies and the evolving conception of copyright protection

The purpose of this seminar is to explain the functioning of Copyright law in the technological environment determining also the possibility of recognizing new spaces for copyright protection for non-traditional works of authorship with respect to new technologies, such as 3D Printings, engineered genetic data and works generated by artificial intelligence.

This is a very relevant and topical subject at the moment and has multi-disciplinary appeal also in light of the current debate on the modernisation of EU copyright rules. The protection of new creative output is of great importance for the innovation-based knowledge society and it is a generally recognized priority for all advanced economies.

Since its conception, copyright law has been constantly evolving to keep up with technological advances it will continue to change. There is in fact a progressive expansion of copyrightable subject matter. Authors and creative people are indeed continually finding new ways of expressing themselves, being often difficult to foresee the forms that these new expressive methods will take.

---------------------

Target audience:

SME managements, Business development managers, Digital content editors, communication specialists, IP Officers, Legal Officers, creative people and companies involved in the creative industries sector.

Lecturers:

Enrico Bonadio is Senior Lecturer in Law at City, University of London (The City Law School), where he teaches various modules on intellectual property (IP) law. He holds law degrees from the University of Florence (PhD) and the University of Pisa (LLB), and is Deputy Editor in Chief and Intellectual Property Correspondent of the European Journal of Risk Regulation.

Nicola Lucchi is Associate Professor of Law at the Jönköping International Business School where he is also affiliated researcher of the Media, Management and Transformation Centre (MMTC). He holds a PhD in law from the University of Padua, a Degree in Law and a postgraduate certificate in EU Law both from the University of Ferrara, Italy. 
 

The seminar will be held in English.

Sign up here - Deadline for registration is February 21.

Read mote about Transform to AAA

 


Organizer: Transform to AAA

Organizer

Career Center
External organiser
Jönköping International Business School
Jönköping University
School of Education and Communication
School of Engineering
School of Health and Welfare
Student Health Care
Student Union
Transform to AAA
University Library
University Services

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