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International Marketing 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The aim of the course is to provide an overview of the field of international marketing and equip students with the prominent theoretical and analytical tools necessary to recognize international marketing opportunities and develop international marketing strategies.
The course consists of two main parts. In the first part, international marketing analysis is in the focus. This includes a brief overview of the international marketing area and places emphasis on analyzing the international marketing environment and opportunities.
Subsequently, the focus lies on international marketing strategy development. This includes to use international marketing to develop international business in order to exploit opportunities profitably. This includes, the international marketing mix, the creation of competitive advantage, as well as market entry modes and theories.

Förkunskapskrav

60 credits in Business Administration or Economics including Marketing Management.

Utbildningsnivå: Grundnivå G2F
Kurskod/Ladokkod: MLIN13
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2019: vecka 13 - vecka 22
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Platser
0
Examinator
Darko Pantelic
Kursansvarig
Darko Pantelic
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J9044

Sidan uppdaterad 2019-03-05

Utbildning
Sidan uppdaterad 2010-08-17
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