International Marketing

60 hp | 1 år | Programstart: HT 2017 | Examen: Filosofie magisterexamen med huvudområdet företagsekonomi
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Increase your understanding of the future marketing needs of global companies in an international setting.

 

This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy.

Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.

During the year you will study topics ranging from the behaviour of consumers to the
nature of the global economy. For example, you will be engaged in
discussions about how consumers relate to and affect each other, how
digital media influence planned communications, and how export is
managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.

Degree

1 year, 60 credits. Master of Science with a major in Business Administration.

After graduation

The programme prepares you for an executive career in marketing taking
on positions such as marketing manager, export manager/consultant, or
international account manager.

The programme also prepares students for doctoral research education.

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Bart, före detta student, International Marketing

My Master’s in International Marketing at JIBS really helped me boost my marketing skills on an international level. Approaching marketing from an academic point of view without losing focus on the business perspective was a very valuable combination for me. I believe JIBS is a great place if you want ...


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Sanna, före detta student, International Marketing

Jag tycker att JIBS är en unik plattform när det gäller att bygga upp en internationell, eller nationell, karriär. Jag har fått vänner från hela världen och jag har lärt mig mycket, inte bara om affärer utan även om andra kulturer. I dagens globala värld tror jag att det är precis lika viktigt som att ...


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Fakta

Programmet ges vid Jönköping International Business School

Omfattning: 60 hp
Nivå: Avancerad nivå
Studietakt: Helfart
Studieform: Campusbaserad
Språk: Undervisningen bedrivs på engelska
Antal platser: 12
Programstart: HT 2017
Sista anmälan: 2017-04-18
Anmälningskod: HJ-MS095
Behörighet:
The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Urval:
Avancerad nivå
Examen:
Filosofie magisterexamen med huvudområdet företagsekonomi

Visa antagningsstatistik
Våra partneruniversitet

Courses

NB Preliminary list of courses

Year 1 Autumn

Contemporary Issues in International Marketing 7.5 credits
Consumer Behavior 7.5 credits
Marketing Research 7.5 credits
Market Communication in a Digital World 7.5 credits

Year 1 Spring

Applied International Marketing, 7.5 credits
Master Thesis in Business Administration 15 credits
Globalization of Economic Activity 7.5 credits

Om du har frågor, hör av dig till oss på studera@ju.se

Vi skickar gärna vår programkatalog till dig. Beställ katalogen här.

Du kan även kontakta vår studievägledning, deras kontaktuppgifter hittar du här.

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Texten granskad / uppdaterad 2016-09-19

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