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International Marketing Law and Consumer Protection 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

Marketing Law regulates companies’ behaviour on the market. Marketing law embraces general rules concerning establishment of companies, marketing and competition, as well as consumer protection and concerns both private law and public law. Other areas of interest are contract law, tort law and intellectual property law (such as branding and trade marks).

Two major areas form the core of marketing law: marketing practices law and competition law. Marketing law, competition law and consumer protection are areas of high priorities for the EU and has been held as a vital part of the European Union's integration efforts. Secondary legislation from the EU focus on consumer protection based on different marketing methods (misleading advertisement, comparative advertising, distance agreements, electronic commerce, etc.) are important to know about when acting on the European market.

Connection to Research and Practice

The course aims to provide students with a foundation on how to successfully bring a new product or service to market following all the relevant legal rules. The practical connections brought into the course are the study and analysis of successful business models as well as cases in which failure to comply with legal standards has led to the failure of potentially successful products or services. In order to do so, the course connects to contemporary litratures in the focus areas and through a series of practical case studies and legislative reports. The course also connects to a range of JIBS’ focus areas and guiding principles including Ethics and responsible marketing, Internationalization, Marketing Innovation.

Förkunskapskrav

Grundläggande behörighet samt Engelska B, Matematik C, Samhällskunskap A. Eller: Matematik 3b/3c, Samhällskunskap 1b/1a1+1a2. med lägst betyget Godkänd/E. Dispens medges från kravet i Svenska.

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JIMG14
Kursen ges vid: Jönköping International Business School

Tidigare och pågående kurstillfällen

Typ av Kurs
Programkurs
Studieform
Campus
Termin
Våren 2021: vecka 03 - vecka 12
Studietakt
50%
Undervisningsspråk
Engelska
Ort
Jönköping
Kurstid
Dag
Kursansvarig
Nicola Lucchi
Examinator
Nicola Lucchi
Gäller enbart studenter utanför EU/EES/Schweiz: Studieavgift
12500kr
Kursplan
HTML  PDF
Anmälningskod
HJ-J1026
Senast ändrad 2020-12-14 11:43:34