Marketing Communication 7.5 credits

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.

Prerequisites

30 credits in Business Administration or Economics including Marketing Management (or the equivalent).

Level of Education: First cycle

Coursecode/Ladok code: JMCK18

The course is conducted at: Jönköping International Business School