Marketing Management 7.5 credits

Important parts of the course include: the marketing management process, marketing as a cross-functional process, the need for and use of information in marketing, marketing in theory and in practice, marketing in the light of business ethics, and marketing in view of current market characteristics. The course should also provide examples of themes in the contemporary marketing discourse.

Prerequisites

30 credits in Business Administration or Economics or equivalent.

Level of Education: First cycle

Coursecode/Ladok code: MLBK13

The course is conducted at: Jönköping International Business School