MMTC Thesis Award Winners 2025

The Media, Management and Transformation Centre is proud to announce the winners of the 2025 MMTC Thesis Award.

The Thesis were chosen based on the value of the research question, the anchoring in relevant literature, the rigour of the empirical study, the trustworthiness of analysis, and the novelty of insights.

First Place: Hanh Luu Thuy

Thesis title: "Dancing Between Logics: Persistent Hybrid Entrepreneurs and Institutional Complexity. Multiple Case Studies in Vietnam"

Her thesis explores hybrid entrepreneurs in Vietnam who balance jobs and businesses long-term, showing how this model is both creative and sustainable.

Runners Up: Emma Hjelm & Emma Johansson

Thesis title: The Perceived (Un)Usefulness of Sustainability Reports Qualitative Insights from Generation Z Investors

Their research dives into how Gen Z investors view sustainability reports, raising important questions about trust and transparency.

We wish to acknowledge all the excellent submissions and thank the students for their submissions.