News and Announcements
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How AI is Shaping Creativity: Insights from an award-winning Master’s thesis by Lisa Klofsten.
Artificial Intelligence (AI) is transforming the creative landscape, with Generative AI (GAI) leading the charge in industries like marketing and the cultural sector. A new blog post, published on Vertikals , Jönköping University's blog platform, delves into how GAI is reshaping the creative process.
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Cultural Diversity in Healthcare: Exploring Challenges and Opportunities for Patient Safety
Professor Timur Uman delivered a keynote speech at the Nordic SUN 2024 - Simulation User Network meeting.
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Best Paper Award for Pioneering Research in Sustainable Retail Management
MMTC members Miguel Gil, Mart Ots, and Timur Uman honored at 9th Nordic Retail and Wholesale Conference
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New Study Challenges Signaling Theory in Crowdfunding and Entrepreneurial Fundraising
A recent study published in the Journal of Small Business Management challenges the widely accepted use of signaling theory in explaining the impact of entrepreneurial communication on fundraising success. Conducted by MMTC researchers Norbert Steigenberger (Umeå University), Marcel Garz, and Thomas Cyron (Jönköping University), the study suggests that over-reliance on signaling theory may lead researchers to overlook alternative mechanisms, potentially resulting in inaccurate conclusions.