News and Announcements
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New publication: Understanding customer grief in brand relationships
What happens when a beloved brand suddenly changes—or disappears altogether? A new study by Associate Professor Adele Berndt , MMTC member at Jönköping International Business School, and Dr. Kieran Tierney , Senior Lecturer at RMIT University, explores this question by examining how customers experience grief when a brand they love is altered or discontinued.
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Prince Johnson successfully defends his doctoral thesis
On Friday, 17 October 2025 , Prince Johnson , member of the Media, Management and Transformation Centre (MMTC), successfully defended his doctoral thesis in Business Administration at Jönköping International Business School (JIBS).
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International Research on Diversity, Equity, and Inclusion From the Perspective of Two Swedish Scholars
Two JIBS Professors Timur Uman (MMTC) and Karin Hellerstedt , have co-authored a new chapter titled “International Research on Diversity, Equity, and Inclusion From the Perspective of Two Swedish Scholars” .
Archive
Content updated 2019-03-08
