MMTC

Media, Management and Transformation Centre

MMTC scholars publish papers in top journals

The paper “Integrated Marketing Communications (IMC): Why does it fail?” by Mart Ots and Greg Nyilasy is published in issue 2/2015 of the highly ranked Journal of Advertising Research.

The article illustrates how conflicting goals, objectives, and mental boundaries between marketers, media sales staff, and agency workers, causes advertising campaigns to fail. http://www.journalofadvertisingresearch.com/

2015-09-07
2015-09-07
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