MMTC

Media, Management and Transformation Centre

Benjamin Hartmann publishes two articles


Benjamin Hartmann published “Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments” in Marketing Theory http://mtq.sagepub.com/content/early/2015/04/21/1470593115581722.abstract and “Exploring Consumptive Moments of Value-Creating Practice in Online Community” in Marketing & Psychology http://onlinelibrary.wiley.com/doi/10.1002/mar.20782/abstract

2015-09-08
2015-09-08
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