JOMBS, Volume 12, Issue 3 now available

The latest issue of the Journal  of Media Business Studies is now available on line

Innovation Research in Media Management and Economics: An Integrative Framework
Leyla Dogruel

The Evolution of Dominant Logic: 40 Years of Strategic Framing in the Finnish Broadcasting Company
Päivi Maijanen

The Role of Media Brands in Media Planning
Christoph Sommer and Linda Marty

2015-11-06
2015-11-06