Media, Management and Transformation Centre
Claudia will be visiting MMTC from January 15 to February 12, 2016 on the MMTC Visiting Doctoral Fellowship Program.
Originally from Chile, Claudia is pursuing her PhD in Marketing at the University of Queensland Business School, Australia where she is currently living. Her area of expertise is branding and brand management, and her research focus is on broadcasting TV brands and the positioning challenges caused by the digital changes. She will present preliminary outcomes of her thesis work entitled “The Challenges of Positioning a Broad Brand in the Digital Era: Understanding and Applying the Concept of Broad Brands to Television Network Brands in the Multiplatform Brandscape”. In addition, she will exchange ideas with MMTC members and participate in seminars and other activities at the Center.
Prior to her academic life, Claudia worked in the media industry, developing media projects for a national TV network in Chile and producing TV shows, music videos and documentaries for an independent company.